P3 INITIAL PLANNING


Start a blog post and do the following. Many of your may have post similar to this but make sure you have ALL this information.

P3 Animation Planning

For each of these explain what you are doing and WHY? One word answers are not enough and if you can talk around your choices referring to existing products (using video and images ) that would be VERY useful.


1) Form: what are you making - music video, short film, children's show, advert, exert from a show.

2) Animation type - flash, vector art with After Effects, After Effects, hand-drawn cell, rotoscope, stop-motion?
Explain why you have chosen this style specifically explaining why it is appropriate for you product.

3) Selection of genre or style - is it comedy, drama, abstract, super hero, fantasy, manga - how best would you describe the genre and why?

4) Storyline - what happens in your animation - be thorough, be detailed.



P2. HOW DOES YOUR PRODUCT FIT INTO CURRENT TRENDS

Last challenge is to assess your animation in terms of current trends in the industry.

1) Remember we did an Idea Deconstruction for an existing product? It should have look at bit like this.

Well do one of those for your own product - thinking about all the possible influences that have helped your creative process.


2) Write a paragraph on how you feel your animation will fit into the current marketplace making references to the animation style, type of characters, themes, narrative of your product compared to existing cartoons and animation.

Make a judgement on whether your animation fits in with the current trends or attempts to offer something different.

3) Decide what channel(s) you would like to show your product and at what time (take into account target audience). If your product isn't a show then decide another way to distribute (festivals, online, cinema etc)



P2. TARGET AUDIENCE

You've created your product but now you have to define WHO is going to watch your animation and WHO it is intended for.

The easiest way to do this is define your audience in the following terms:

Age
Gender
Media consumption (what else are they interested in)

To expand this further to show a true understanding of your audience create the profile of a TYPICAL reader.

Name:
Age:
Average day:
Hobbies and interests:
Spending power:
Typical media consumption per day:
Why the animation will appeal to them (look, style of animation, themes, main character, humour):

For example

Name: Susie
Age: 5
Average day: Susie attends primary school and is in year 1. She is currently studying writing, maths and working on a school project on recycling. At break time she plays 'teachers' with her friends and her favourite part at school is story time. She attends multi-sports session after school before she is picked up by her mum at 4. She then either goes to play with a friend to watch telly with her young brother. She goes to bed at 7.30 at the latest with a story from her mum.
Hobbies and interests: Susie does gymnastics on a Saturday and swimming on Sunday. She loves drawing and dressing up.
Spending power: Susie gets money at birthday and christmas but she is dependent on her parents in terms of money spent on her.
Typical media consumption: Susie watches 30 minutes of either Cbeebies or Milkshake in the morning before school. When she gets home she watches an hour of CBBC and particularly likes Tracey Beaker. 
At weekends she is allowed to play on her mum's tablet and like to watch funny youtube videos, play Minecraft, TOCA Hair Salon or TOCA Science lab. She loves One Direction as well.
Why the animation will appeal to them: 



P2. LEGAL AND ETHICAL IN YOUR ANIMATION

To achieve a good mark for this unit you must consider the legal and ethical issues surrounding your production. In the above table (or straight onto your blog), list the aspects of you production that might be problematic and then in the third column discuss what you believe might be the problems and potential solutions.

COPYRIGHT
Look at the various elements of your show/product and identify any parts you believe might infringe any copyright laws. This could include use of licensed music, any brands, logos etc. and specifically any similarity to any media product/celebrity/film/book etc that might make you liable legally.

For an example of a similar situation have a look at this article.

OFFENSIVE MATERIAL/RATING
Is there anything within your product that could be deemed as offensive for your viewing audience? It could be that you are discussing taboos subjects such as drugs, or it might have a lot of violence, or may be politically controversial. Or it might not be appropriate for you target audience. Read this article about Peppa Pig to see what some audiences believe is problematic.

Use your research on BBFC ratings to give you programme an appropriate rating.

REPRESENTATION
Think about your characters and think about key aspects of their personality and appearance. Are there any issues that might be problematic or maybe positive in terms of representation. This could be to do with gender, sexuality, disability, race, ethnicity.
Think what messages you are sending out to your audience in terms of the characters you are creating.