You've created your product but now you have to define WHO is going to watch your animation and WHO it is intended for.
The easiest way to do this is define your audience in the following terms:
Age
Gender
Media consumption (what else are they interested in)
To expand this further to show a true understanding of your audience create the profile of a TYPICAL reader.
Name:
Age:
Average day:
Hobbies and interests:
Spending power:
Typical media consumption per day:
Why the animation will appeal to them (look, style of animation, themes, main character, humour):
For example
Name: Susie
Age: 5
Average day: Susie attends primary school and is in year 1. She is currently studying writing, maths and working on a school project on recycling. At break time she plays 'teachers' with her friends and her favourite part at school is story time. She attends multi-sports session after school before she is picked up by her mum at 4. She then either goes to play with a friend to watch telly with her young brother. She goes to bed at 7.30 at the latest with a story from her mum.
Hobbies and interests: Susie does gymnastics on a Saturday and swimming on Sunday. She loves drawing and dressing up.
Spending power: Susie gets money at birthday and christmas but she is dependent on her parents in terms of money spent on her.
Typical media consumption: Susie watches 30 minutes of either Cbeebies or Milkshake in the morning before school. When she gets home she watches an hour of CBBC and particularly likes Tracey Beaker.
At weekends she is allowed to play on her mum's tablet and like to watch funny youtube videos, play Minecraft, TOCA Hair Salon or TOCA Science lab. She loves One Direction as well.
Why the animation will appeal to them: