You should now have carried out some detailed research into your client and your product offer. This should have included an initial meeting with your contact on the client side. (Please keep a record of your notes, sketches, research and meetings)
TASK: ADVERTISING PLAN
1) Using your research write a plan for an advertising campaign that features print-based advertisements including:
a) a proposal identifying:
- the product being advertised;
- aims and objectives;
- target audience;
- campaign message.
b) campaign schedule containing:
- launch dates;
- consideration of seasonal and calendar events;
- media channels, including location (eg website, billborads, notice board, publictions) and scheduling/timeframe of advertisements
c) relevant legal/ethical issues
*This should fit onto one or two sides of A4 and should be in bullet points - it should be clearly headed and easy to read for the client and other people in the team or working on the project.