THREE "ADCEPTS" OR "ROUGHS"
Plan three 'developed' ideas for your original print-based advertisements to be used as part of in cross media campaign, including:
a) Preproduction
materials and
visualisations of the ideas.
You should use font that are the actual fonts or close representations. 'Marker visuals' (images similar to those you with to use) should be used to give an idea of images and graphics - this could be illustrations, found or mocked up photos or basic graphics)
b) Initial production plan for each idea
Plan should include timescales and budget (take in to account production cost and person hours needed) as well as synopsis of ideas/concept including: an outline of form (eg poster, flier, web advert, magazine/newspaper advert), content and style
c) A risk assessment
and recce for any shoot
d) Legal and ethical issues
* The plans should be worked up for a client to be able to see. So they should be printable!