1) You need to decide how you are going to set up your creative team. You must work with other people on the project and this can be as a pair or a three. It is up to you which members of the team take responsibility for what role (eg art director, copywriter, digital manager, media planner etc)
2) Once you have decided on you team you need to look at the 6 companies who have committed to the project. Do some initial research into there products, on line profile and market position.
3) You now need to decide on the three that interest you the most and come up with a 1st, 2nd and 3rd choice preference. For each of you preferences you should now complete a more detailed research in order to build a profile of the products and organisation. Here are some ideas:
- Their market position
- Their online presence
- Current image, branding and advertising
- The product offer
- You should also look at some initial audience research
By Friday the end of Barney's third lesson of the week you need to have submitted you research and your brief will then be allocated on the basis of your research.