1) For your chosen print advertising campaign try to find out where and how it was
distributed:
Can you find out which magazines, newspapers and other
publications your adverts appeared in?
Can you find out if the adverts were displayed on outdoor advertising sites?
you might find the glossary of terms from the Outdoor
Advertising Association of America useful)
Try and make some assesment of the 'reach' of your case study campaign?
was it local, regional, national, international?
Can you find out how much it cost to buy advertising space in the publications and locations where you advertising case study has appeared.
2) Can you find what cross media presence you campaign had? How was
social media and other platforms used to create community of develop the
product/campaigns reach?