UNIT1: P2: PRINT CASE STUDY

Pick a cross platform advertising campaign from one of the major advertising agencies.   Make sure that it has a print component.  You need to investigate, and analyse:

a) purpose

b) genre

c) form

d) style

e) content

f ) meaning

         g) production process


Complete a detailed annotation of the print advert as well as a 500 word written analysis on the campaign.  use the prompts from task 1 as well as addition information about the cross media components. Use as many of the terms you have been introduced to in the presentation below.