Advertising is regulated by the ASA, you need to demonstrate your understanding of your advert by analysing:
a) The advert’s impact and effect on the audience - This can come from your audience research grid and any information you find online
b) Relevant issues of representation - What representational issues does your advert have? If any? How could the different audicences read the advert?
c) Relevant legal and/or ethical issues - Are there any ethnical issues surrounding the advert? What legal issues may there be?
d) Role of relevant regulatory bodies - Who regulates the advertising industry? How do they do this? What role do they play?
Your analysis of your chosen advert should demonstrate a good understanding of how legal and ethical constraints impact on the advert.You need to relate the legal and ethical issues analysed for the chosen advert to the role that the relevant regulatory bodies play in upholding guidelines and regulations. (This may mean contrasting your chosen advert with ones where there has been an issue/complaint. You can then identify the reasons why you feel there have been no complaints about your chosen advert.)