Investigate the media institution that created your chosen advertising campaign. Find out these things about the institutions:
a) ownership: Who owns the agency? What is the agencies history?
b) operating model: How big is the agency? Does it have different departments or sections? How many offices and staff? Who works on each campaign? How have they integrated cross platform and new media?
c) products: Which clients are in the companies portfolio? Does the agency specialise in particular work? Does it have clients that are selling similar products?
d) market position: What are the main competitors for the agency? Is it a global player? What is its turnover and profit?
e) competitors: What are the main competitors for the agency? Has it merged with other competitions? Does anyone else cover the same sort of work?